Vitra’s Home Collection presents their new showroom in Weil Am Rhein, Germany. The eccentricity and modernistic structure was designed by architects Herzog & de Meuron. Vitra House is a part of the ever-expanding Vitra Campus that started as an industrial park with the manufacturing facilities. The furniture’s brand already features buildings by Frank Gehry, Zaha Hadid, Tadao Ando and etc.
Vitra House is geared toward the general public. The five-story structure is comprised of 12 separate houses and will display products that are designed primarily for the private home.
Over the past few years Vitra has acquired a wide-ranging Home Collection. The quantity and variety of objects by many different designers led to the idea of building a showroom to present the items to the public. There would also be additional space to be used as an exhibition venue for selected parts of the collection or even as an extension of the Vitra Museum itself. A shop, a cafe linked to the outside and conference rooms complete the program.
The “VitraHaus“ is a direct, architectural rendition of the ur-type of house, as found in the immediate vicinity of Vitra and, indeed, all over the world. The products that will be on display are designed primarily for the private home and, as such, should not be presented in the neutral atmosphere of the conventional hall or museum but rather in an environment suited to their character and use.
By stacking, extruding and pressing – mechanical procedures used in industrial production – simply shaped houses become complex configurations in space, where outside and inside merge. The interior is designed as a spatial sequence with surprising transitions and views of the landscape. The landscape in all its variety – the idyllic Tüllinger Hills, the broad expanse of the railroad tracks, and the urbanized plane of the Rhine – was the incentive to design a building that concentrates on the vertical. In contrast to the other buildings on the Vitra Campus, an essential component of the design involved drawing the outdoors inside.
The anticipated increase in visitors – not only individuals but also many schools and other groups – gave added importance to benches, niches, covered waiting zones and entries. These areas for sitting, standing, waiting, and looking are stamped or cut out of the shape of the houses through simple mechanical manipulations. Given the large number of design objects on view inside, all of these areas are conceived as an integral part of the architecture and not as self-contained objects.
Herzog & de Meuron, 2006
Vitra GmbH Charles-Eames-Strasse 2 D-79576 Weil am Rhein