The Dubai Mall claims to be the largest mall in the world when completed. It will cover a total area of more than 12 million ft2, with 10 – 15 individual smaller malls built inside it, consisting of 9 million ft2 of shopping retail space (comprising of a total of more than 1000 stores).
Featured attractions include the world’s largest gold souk; the 850,000 ft2 Fashion Island; one of the world’s largest aquariums; an Olympic-sized ice skating rink; Oasis Fountain Waterfall; WaterFront Atrium; a view of the (soon to be completed) world’s tallest building, Burj Dubai. The mall has already won five awards. It won two awards at the Retail Future Project Awards at MAPIC, Cannes, in 2004, for Best Retail Development Scheme (Large), Best Use of Lighting in a Retail Environment. And the Dubai Mall brochure has won three awards at the Summit Creative Awards 2005, in Portland, Oregon; Gold award for Best Art Direction / Graphic Design, Silver award for Best 4-colour B2B Brochure, and Judges Special Recognition award. The mall is being built by a Joint Venture of Dutco Balfour Beatty and AGCCC for client Emaar Properties and was scheduled to be completed in 2006, claiming to be the size of 50 “international-sized football(soccer) pitches”. It is now expected to be completed in 2008.