Louis at the Gansevoort


There’s a new French nightclub in town and you’re probably not going to be able to get in. At least that’s the vibe the folks at the Gansevoort are hoping you get once you duck behind the massive 50 foot shark’s tank inside the hotel’s main lobby. Inspired by 18th century European opulence, the club has a chic and decadent aura with a few modern twists. There’s scrawling graffiti art, French electro-punk d├ęcor and the gorgeous waitstaff wears military influenced uniforms.

While the Wilhelmina models are waiting for the elevators to whisk them up to the rooftop Plunge Bar, savvy guests have to find the escalator that leads to the posh new David Barton Gym inside the hotel’s first floor retail space. The Louis entrance is behind the escalator and its double doors open to reveal a curved red velvet wall tufted with chrome skulls.

The 6,500 square foot VIP lounge is the newest venture of The Opium Group and features banquette seating, long sparkling white scrolled bars and a decidedly upscale vibe. Guests of the hotel have the added benefit of their own secret entrance that bypasses the main reception area and guarantees admission. Think of this as an insider’s “FastPass,” a popular notion at Orlando theme parks that gets hotel guests inside quicker than others.

Louis is the latest option in the hot new club zone on 23rd Street. From SET to Mokai, from AeroBar to Plunge, the hot bodies and pretty faces have migrated to the northern edge of South Beach and their newest hangout is definitely the Gansevoort South.

2325 Collins Ave, Miami, FL, 33139

Curator. Dreamer. Designer. Founder of FreshGrub. Based in NYC. Seeking Inspiration Everywhere.

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